Homosexuality And The Modern Day Civil Rights Movement

Everybody has their own reservations on homosexuality and the laws regarding homesexuality. Many people think of homosexuality as unnatural or a choice people make. There is also research being done to discover a gay gene to link homosexuality to birth. It is even considered that the battle for gay rights is the modern day civil rights movement. Just like in the 1960’s with African Americans, the government has began to regulate the personal lives of those who are openly homesexual. It is becoming a major part of the presidential election since Barack Obama announced his support of gay marriage.The controversy of homosexuality is centered around people s moral objections and the fight for gay rights. Some people see homosexuality as morally wrong for a variety of unfounded reasons. One reason is that they see it as unnatural or abnormal. There are some who argue that since homosexual sex does not allow for procreation it is unnatural. Based on this argument it is considered i mmoral to use an organ in any way that it was not designated to for. Reproductive organs serve other purposes than procreation, expressing love, pleasure and building relationships with significant others. All sexual beings use their sexual organs for these purposes but only when homosexuals are involved does it become a question of morality. If it is really immoral to use organs for their unintended purposes then â€Å"opponents of homosexuality are prepared to condemn heterosexual couples who useShow MoreRelatedLgbt History And The Modern Era1737 Words   |  7 Pagesand the modern era. Throughout, it will be explained how these groups of people are being underrepresented within history, major wars, and the modern era. History covers a very broad spectrum of time, with recorded history going as far back as five thousand years. Yet, within this period of five thousand years, history books implemented in school systems rarely give detail to LGBT people (Carter, â€Å"It’s Time to Write LGBT History into the Textbooks†). For example, within America, homosexuality has beenRead MoreThe Views Of The Gay Rights Movement1712 Words   |  7 Pagesthe modern era, people of the United States of America have increasingly become more tolerant and accepting of differences in race, gender, sexual orientation, and religion. However, the new liberal mindset of people regarding characteristics such as race and sexual orientation would not be possible without the relentless protesters and dedicated activists who fought hard to make their views heard through a movement that would greatly impact and shape the future of this country. The gay rights movementRead MoreOppression Of Minorities During The Civi l Rights Movement871 Words   |  4 Pagesassociated individual’s lives. History has demonstrated that as a western society, we devalue minorities’ rights and values through legislation and societal views. Today, this remains to be an issue for many individuals of many stigmatized groups. Although efforts to reach a more unified community have been taken, many minorities still fight oppression. Through activism, social and political movements, the LGBTQIA community have progressed immensely throughout the past few decades. History has demonstratedRead MoreA Radical Analysis And Argument On The Issue Of Lgbtq Rights Movement1733 Words   |  7 Pagesto the topic of LGBTQ rights movements. Injustice has developed during the centuries to be a main problem around the world, especially in the United States. There are many different issues that injustice addresses. In order to form this, this essay will discuss the history of LGBTQ rights movements since early 1920s. In reference to the position supporting LGBTQ rights movements, the discussion will concentrate on; discrimination and injustice and respect on people’s rights. The word â€Å"LGBTQ† standsRead MoreGay Culture As My Study Intercultural Communication1693 Words   |  7 Pagesexecuted – because of who they choose to love, their appearance, or who they are. Our sexual orientation and gender identity are fundamental characteristics of ourselves, and that should never be factors for suffering from abuse or discrimination. Homosexuality is all over the world; coincidentally, so is the inequality and discrimination. According to the, International Lesbian and Gay Association, 75 countries still incriminate same-sexual acts between consenting adults, which is dropped from 92 countriesRead MoreThe United States1445 Words   |  6 PagesThe history of the United States tends to be understood through analysis of periods of conflict. From the Revolutionary War, to the Civ il War, both World Wars, the Cold War (and its affiliate proxy incidents), and finally modern day. What this skeletal description misses are the individual struggles of people who spent their lives marginalized due to societal stereotypes and discriminatory legislation. Groups have been affected due to identities that include but are not limited to: race, religionRead More Betty Friedans The Feminine Mystique Essay1284 Words   |  6 PagesWomen (NOW) to help US women gain equal rights. She describes the feminine mystique as the heightened awareness of the expectations of women and how each woman has to fit a certain role as a little girl, an uneducated and unemployed teenager, and finally as a wife and mother who is happy to clean the house and cook things all day. After World War II, a lot of womens organizations began to appear with the goal of bringing the issues of equal rights into the limelight. The stereotype evenRead MoreOn January 20th, 2013, Barack Obama was inaugurated to his second term as president of the United1700 Words   |  7 PagesOn January 20th, 2013, Barack Obama was inaugurated to his second term as president of the United States. In his speech, he made history when he made a reference to gay rights, he said: We the people, declare today that the most evident of truths -- that all of us are created equal -- is the star that guides us still; just as it guided our forebears through Seneca Falls, and Selma, and Stonewall; just as it guided all those men and women, sung and unsung, who left footprints along this great MallRead MoreGay Community Rights and Respinsiblities Essay1392 Words   |  6 PagesThe circumstances containing homosexuality have formed a varying timeline. The LGBT community’s rights and responsibilities must match those of society in general. Throughout the last 50 years the rights deserved by those who are lesbian, gay, bisexual, and transgender has been debated. Debates have included topics such as same sex marriage, housing security, and job security. The LGBT community needs laws protecting it from hate crimes. There have been multiple incidents LGBT individuals have beenRead MoreSame Sex Marriage Is A Matter Of Civil Law1270 Words   |  6 Pagesone of the most controversial issues in the modern world. In the past, marriage was recognized as a social union between a man and a woman and in most cultures, homosexuality was viewed as abnormal and forbidden. However, today, homosexual relationships are fighting their way towards global acceptance as the LGBT community has been extremely active, advocating for their right to marry since the early 90s. With an increased in tolerance for homosexuality in society, controversy over the legalization

From the Great Wall to the Pyramids Free Essays

The Great Wall of China and the Egyptian Pyramids are both Manmade Wonders of the World and belong to two of the oldest civilizations. Ancient Egypt and ancient China both have history that date back over 4,000 years ago, and though the two civilizations co-existed simultaneously with one another, there were little contact between the two. Yet apart from some underlying differences, there are many similarities between the two cultures as is highlighted when examining the Analects and The Book of the Dead. We will write a custom essay sample on From the Great Wall to the Pyramids or any similar topic only for you Order Now On the surface, the social behavior and values emphasized in the Analects and The Book of the Dead resemble one another; however, upon closer examination it becomes apparent that the origin and purpose behind the actions different greatly. The purpose of the two literatures contrast due to the lifestyles and beliefs that were held during each of the corresponding civilizations. Though the texts preach similar values and achieve similar results in terms of human behavior, the factor that ignited the creation of these two historical pieces differ tremendously. The Analects was written by Confucius, also known as Kong Zi, who resided during the Era of Warring State, which was a sub-period of the Eastern Zhou Dynasty. This was a time of disunity and power struggle where the empire was divided into areas controlled feudal lords who desired to expand their land by conquering weaker neighboring states. In the midst of this, philosophies of humanity and order began to blossom, as people began to grow tiresome of the constant wars and chaos. Confucius emphasizes that, â€Å"If they [riches and honor] cannot be obtained in the proper way, they should not be held†(p. ). These philosophies flourished as people began wanting reforms towards a harmonious life. Confucianism contributed to the downfall of the Zhou Dynasty, bringing in new values and social behaviors to the civilization. The Book of the Dead, on the other hand, formed due to the Egyptians emphasis of the afterlife. The Ancient Egyptian society was centered on the Nile River that p rovided fertile soil for the Egyptians to be able to survive. They believed that this â€Å"gift† from the Nile was from the gods when the people found favor with them. To maintain the positive relationship with the Gods, and to insure a favorable afterlife, The Book of the Dead was created as a guide for the dead to pass over to the next life. A contrast can be drawn in what stemmed the creation for each of these texts. The Analects was created to bring about change in the Chinese Civilization while the Book of the Dead was designed to further the positive relationship Egyptian people had with the Gods. . Though the two texts have varying origins, similar values are emphasized throughout the two historical texts and the civilization as a whole. The Egyptian word â€Å"maat† is an important term in the Egyptian society and is seen throughout the Book of the Dead. It signifies not just truth, but also balance, justice, and order. The people are required â€Å"live on maat, and feed on maat† (p. 3), which further reveals that the people’s life revolve around order and truth. In a similar fashion, Confucius also emphasizes the revolving order of truth, education, and justice. In the Analects, Confucius instructs man to â€Å"recompense injury with justice, and recompense kindness with kindness†, an obvious dedication to not only justice and equality, but also sympathy. Further, Confucius reinforces that â€Å"the object of the superior man is truth, not food. † Similarly, the same parallel exists between the justice and equality aspect of the Analects and the â€Å"maat†, the order and truth, found in the Book of the Dead. Thus, the values conveyed in the Book of the Dead, for motivational purposes for a â€Å"good† afterlife, mirror the ones found in the Analects, as the common Chinese civilization also take to heart said values for the benefit of society overall and to improve their current circumstances. Therefore, although there is a difference in origin and intention abiding by such values, it is hard to avoid the fact that the common values and social rules revolving around both civilizations’ societies closely resemble one another. Though the messages revealed in the two historical texts are similar, how the same objective is delivered differs, which in turn also affects the people’s lifestyle. The Book of the Dead provides of list of actions that must and must not be done, as it serves as a checklist of things the Egyptians must do before death such as, â€Å"I have not caused pain, I have cause no man to hunger, I have made no one weep.. (p. 1). The Analects instead provides words of wisdom and guidance for the people when making the decision like, â€Å"What you do not want done to yourself, do not to do others† (p. 1). This empowers the people to make the decision and to find what it right and wrong. Another factor that further emphasis the difference in what motivates the people to conduct good behavior is education. Confucianism seeks to emphasize the importance of education and provide the genesis of the concept of morality. In other words, the priority and heavy emphasis given to education by Confucianism exists to enable the education of right from wrong, and it is their belief that only through such truth and knowledge can one be conscious of choosing right over wrong. As an extension of that philosophy, Confucianism also argues that to know the ethics between right and wrong is essentially useless without applying and acting upon it. In contrast, the Book of the Dead doesn’t emphasize such an innate and acute developed sense of morality and ethics, and instead, dictates several rules of what to do and what not to do. The mystery or education needed to identify right from wrong is not necessary, and practically doesn’t exist, and instead a simple adherence to discipline and obedience is the true test of their morality. In other words, the Egyptians did not place an emphasis of conscience or the development of ethics and morality, but instead places a greater emphasis on structured obedience, abiding by the rules stated in the Book of the Dead. All in all, it is no surprise that the two ancient civilizations live completely dissimilar lifestyles with contrasting beliefs, as they were isolated from one another. As the two began developing their culture, it is interesting to point out that their values and favored social conduct behavior ultimately became quite parallel. The emphasis in harmony, truth, and social order would not be prevalent in other societies, yet are in both the ancient Egyptians and the ancient Chinese civilizations. And yet, it is no doubt that their beliefs of the afterlife and motivation for following such conduct differs tremendously and is what gives each civilization their unique culture. How to cite From the Great Wall to the Pyramids, Papers

Digital Marketing Plan of Tsingtao Beer free essay sample

Tsingtao Beer manufactured by Tsingtao Brewery Company Limited (hereinafter referred to as Tsingtao Brewery ) which established in 1903 by a German businessman and a British businessman created a joint venture company in Qingdao, which is the Chinas historical beer manufacturer. Tsingtao Brewery selects of high quality barleys, wheat, rice, yeast and pure water as raw materials to brew beer. Tsingtao Brewery (0168) was listed on the Hong Kong Stock Exchange at 15 July 1993, is the first mainland Chinese company listed overseas. In the same year on 27 August, Tsingtao Brewery (600600) was also listed on the Shanghai Stock Exchange, becoming the first Chinese dual-listed company. It was the official sponsor of the Beijing Olympic Games in 2008. As of the end of 2012, Tsingtao Brewery has 59 breweries in 20 provinces and cities in China. In 2012 the company completed a total of 790 million liters of beer for sales; company achieved operating income of 25. 782 billion RMB; attributable to shareholders of listed companies’ net profit of 1. We will write a custom essay sample on Digital Marketing Plan of Tsingtao Beer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 759 billion RMB, which is the most profitable company in the China’s beer brewing industry. The current brand value is 80. 585 billion RMB, is ranking the first in Chinas beer brewing industry and awarded as the worlds top 500 brands. Barth Report, the most authority report of the global beer industry ranking according to the production amount, Tsingtao Brewery is the sixth largest beer manufacturer in the world. Tsingtao Brewery’s beer products are exported to the United States, Canada, United Kingdom, France, Germany, Italy, Australia, South Korea, Japan, Hong Kong, Macao and other 80 countries and regions. Tsingtao Brewery’s vision is to become an international dominant company globally( ); and it mission is â€Å"with our passion to brewing the consumers’ favorite beer to create happiness for the life. †( , ) Tsingtao Brewery is one of the first brand enter the international market in China which producing various types of beer products, there marketing strategy is combined with brand communication, consumers’ experience and products sales( : â€Å" †. ); it generated revenue by selling products that is Business-to-Customer (B2C) that a transaction occurs between a company and a consumer, it may describe a company that provides goods or services to the end-user consumers. Its business model is Click-and-Mortar that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast online transactions or traditional face-to-face service. Competitors Analysis Yanjing Beer (China) is domestic competitor. Market Analysis PESTLE Analysis PESTLE analysis (Political, Economic, Social, Technological, Legal and Environment analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. (A) Political Factors From now and the next few years, China and the world political situation is basically stable. â€Å"Peace and Development† are the two main themes of the contemporary world; it is also a common belief of people around the world. China follows these contemporary themes and develops the trade relations with other countries, according to the World Trade Organization (WTO) was established in 1990. China’s tariff barriers are faded, therefore, different foreign brands enter into China, there are approximately 40 foreign brands of beer are enter and manufacture in China, which production are 4. 3% of the domestic beer production. Facing the challenges of foreign brands of beer is a great impact to Chinas beer brewing industry, however, it also have some benefits that the reduction of import tariffs has expand the choices of foreign high quality raw materials and foreign high technology equipments, e. g. purchase the high technology equipments can improve the level of brewing, in addition, it also can lead China’s beer products into international market. . (B) Economic Factors Economic cycle is the refection of the economic from the process of expansionrecessionrecoveryboom; its upward and downward movements along with the levels of Gross Domestic Product (GDP) and refers to the period of expansions and contractions in the level of economic activities (business fluctuations) around its long-term growth trend. [2] According to the related statistics show that China is currently in the â€Å"expansion† stage of the economic cycle, and from the Prediction Results of the Economic Growth in 2001-2020 conducted the State Council Development Research Center, the China’s GDP growth rate between 2001 and 2010 is 7. 9%, therefore, it can predict that China has continuously stable and sustainable economic development in the upcoming years; as this reason, China has a development potential in economics, that implies the beer brewing industry will also has a strong development power. (C) Social Factors (1) Lifestyle change Beer first appeared in ancient Egypt and Mesopotamia (Iraq), it is innovated by Egypt and through North Africa, Eby, Leah peninsula, France enter into south of Germany, and the German technician export around the world. After the Chinese society had reform, from the influence of Western culture, the food culture had mixed towards western, that beer had import into China, people from totally not recognize beer, and now become an beverage that is indispensable. (2) Effect of Growing Population According to the trend of China growing population, since early 70s, China had enforced a â€Å"One-Child-Policy†, the birth rate has decreased significantly, however, the great historical heritage population size is still considerable. According to the statistics, in 2000, China had 8. 16 million people aged 18-60, is 2. 15 times compare with 1964, since 18-60 years old people are the beer consumer groups that means the prospect of China’s beer brewing industry is very well. (D) Technological Factors Technology is the most powerful element that can changing human destiny. The companys development is inseparable from technology, if there are no technology and product innovation, there is no business growth and progress, and no business future. Tsingtao Brewery can enter into the international market, because they have technology and product innovation. However, base on the overall performance of China’s domestic brewery, the technology level is relatively low, model is relatively small, material consumption is relatively high, efficiency is relatively low, use 8-40 cubic meters of water to produce 1 tons of beer, however, other developed countries just use 5-10 cubic meters to produce 1 tons of beer, that means China’s brewery technology level is not mature, therefore, technological innovation, save limited resources, strengthening environmental protection is the beer brewing industry development trends. (E) Legal Factors Law is playing a guiding and development of protection, supervision and limitation roles in beer brewing industry, according to the economy development of the society, the commercial transactions is more frequent and the market environment is more complicated, subsequently faced various potential legal issues. If the business process exists in the legal issues can not be solved immediately, it will accumulated; once the issues is discovered, the enterprise will suffer a significant losses. The â€Å"Law of Food Safety will release by The State Administration of Quality Supervision at the fourth season of 2013, which encourage the enterprises to use advanced technology to conduct the quality check process. The State Administration of Quality Supervision has found the beer has exceeded formaldehyde at 2012. It reflects the beer brewing industry is neglect on the relevant laws and regulations; there will have a negative effect to the domestic beer brewing industry. (F) Environmental Factors The majority of industrial activities may destroy the natural environment inevitably, however, from now on, United Nations (UN) and the Governments around the world have given attention to the environment pollution, and release related law to cease the environment pollution. This is both an objective to protect the Earths environment, and also a way that harmonious coexistence between man and nature. By brewing beer, it must have to discharge wastewater; currently, assessment of beer brewing industrial wastewater quality is using national discharge standard GB8978-1996 Integrated Wastewater Discharge Standard, not specified separately for the beer brewing industry discharge standards, however, from 1 January 2006 on, Beer Brewing Industry Emission Standards had enforced as mandatory standard. To summarize the PESTLE analysis to Tsingtao Beer, political stability and political views and conduct are directly influent the entire economic environment to have positive or negative effect, and at different stages of economic cycle and the level of economic development will affect the social culture and lifestyle. Economy provided guarantee of the quality to technology development, at the same time, technological innovation can improve the economy. To add some laws and regulations also put more effort on environment protection to achieve sustainable development. http://www. tsingtao. com. cn/index. shtml 2) ^ Madhani, P. M. (2010). Rebalancing Fixed and Variable Pay in a Sales Organization: A Business Cycle Perspective. Compensation Benefits Review 42(3), pp. 179–189 SWOT Analysis SWOT analysis is the structure planning method that used to evaluate the Strengths, Weaknesses, Opportunities and Threats; which is basic marketing analysis method, used in the formulation of a business development strategy of the enterprise prior to depth and comprehensive analysis and competitive positioning. Strengths It is internal factors of an organization, including a favorable competitive situation, adequate financial resources, good corporate image, high-end technology, economies of scale, product quality and cost advantages. 1. Tsingtao Brewery is the world-renowned brand of China’s brand of beer which won many domestic and international competitions, is recognized as the famous beer by domestic and foreign consumers. 2. It has decades of international experience, since 1947 Tsingtao Brewery began sales in Southeast Asia market; Tsingtao Brewery began export to Europe in the 1950s; from the 1990s on, the sales in Europe increased substantially; Tsingtao Brewery began exporting the American market in 1978,. Tsingtao Brewery has formed Southeast Asia, Europe and the Americas three pillars of the international market. 3. The product quality is relatively stable and can produce at very low cost. 4. Tsingtao Brewery Company Limited was established and access to international capital markets in 1993, the company shares were listed in Hong Kong and Shanghai at the same year, becoming the first in the dual-listed company limited. 5. Tsingtao Brewery packaging designed to highlight fashion, younger, in line with the pursuit of fashion is always the theme of the international market. Every brand of beer can seize consumer preferences; firmly grasp the consumer market trends. To mastered the concept of consumer spending and consumer psychology, and the perfect resort to the brand, Tsingtao Brewery enhance the brand image, mastered the consumer market. 6. As the 2008 Beijing Olympic Games sponsor, Tsingtao Brewery is leveraging the Olympics, to enhance international influence of this century-old brand. Olympic marketing enhanced Tsingtao Brewery brand awareness and reputation in the international market and accumulated potential. 7. It have initial international corporate image, there have good management processes and business ideas in Tsingtao Brewery, which can improve production efficiency, reduce costs, improve human resource management, and other aspects of brand building. Its corporate culture and business philosophy began to transform to the international business. 8. Tsingtao Brewery uses racle E-Business Suite to provide an integrated, complete and scalable management platform and solutions that enable the company to grow up continuously in the future. By adopt Timely Expansion System which provides protection for future development, but also contains a global enterprise operations management ideas and methods to fulfill the requirements of the group of companies, international management application. Weaknesses It is also internal factors of an organization, including aging equipment; lack of key technologies; outdated research and development; shortage of funds; mismanagement; poor competitiveness. 1. Many foreign consumers is not recognized the quality of Chinese food, and with export tariffs, China’s beer do not have such advantage. 2. The resources are restricted in the internationalization process, thee channel was control and the cost of overseas expansion is extremely high. 3. Tsingtao Brewery overseas agents are not very matures that limiting its development. 4. Tsingtao Brewery still subject to the international constraints, high brand awareness in the country, however, the brand influence in foreign countries is still relatively small, so the opportunity of globally massive expansion is not yet mature. The marketing costs are relatively high when mergers and build a new branch in other countries. 5. It is difficult to build up brand loyalty and cultural connotation in the international market. 6. How to build the core competence continuously and the ability of expanding overseas market are the considerations of Tsingtao Brewery internationalization process. Opportunities It is external factors of an organization, including new products, new markets, new demands, foreign market barriers left and competitors’ blunders. 1. Impact of economic globalization. 2. In the international market, especially the American and European markets, consumers have big purchasing power, and the competitive environment is great profitable than China’s market. 3. Tsingtao Brewery is innovative, it launch new products continuously and it good at analyze market’s trends and consumer behaviors; which have opportunity in expanding the market demand and increase the market share. 4. Tsingtao Brewery has trying to transform from export via trade agents in the past to they do the export activities themselves now. Threats It is also external factors of an organization, including new competitors, increased in substitute, decrease in market demand, changes in trade policy, economic recession and any sudden events. 1. There have great market competition in global beer market and domestic beer market, such as Budweiser (America), Beck (Germany) is global competitors, and Yanjing Beer (China) is domestic competitor. 2. The population of the beer tastes in different countries is different. 3. There have differences characteristics of consumers among different countries and the countrys market environment is also quite different. Tsingtao Brewery existing marketing strategy is outbound (traditional) marketing, that mixed with brand communication, consumers’ experience and products sales using which is only give information to mass amount of people, but no target audiences, it is one-way communication that no customer engagement involved, this marketing strategy is not effective for our contemporaries. Inbound marketing is becoming a new trend, which is pull customer when they discover a need or interest, they will try to find out more information themselves, that is two-way communication; digital marketing is one of the effective method in inbound marketing, that make use of electronic devices such as tablets, smartphones and computers to engage with stakeholders. Website development, trade show events attendance, branding, search engine optimization, customer relationship management, public relations, social networking and video production. Integration Website, message structure, CRM system, Sales process – unregulated, department, people responsibilities Tactics/ etools Social Media: Referral traffic, encourage engagement, professional forum posts, additional B2B networking, apply RACE model Online PR: strengthen existing/ new image, deliver new value Offline Trade show: Physical presence Online Branding: Old message vs. new message CRM Email plus Mobile marketing A prize draws to win a holiday Customer who read online video or product demonstration Find an answer to the question Text the answer with their name and email address What you get as a marketer from above Capture 2000 mobile phone number from your existing or prospect customers Acquire 3000 email address Raise awareness about the news products Create 3000 new member registration When customer read or clicks adv. On website Follow up immediately by email promotion Outbound marketing Log on the bank or call support centre for more info. About the service Customers receive a pack of package hard copy for info. About the service E plus m marketing Send text message with email address Immediately receive confirmation email and then link to website for info. About the service